The North Face Climbs On Board The Stuffstr App To Help People Clothes The Loop
8 NOVEMBER 2016: SEATTLE, WASHINGTON - The North Face® and Stuffstr are partnering to help keep used clothes out of landfill. The Stuffstr App, which is available in the App Store®, matches things you’re not using to local and national organizations that reuse or recycle them. The North Face gives used apparel and footwear a new life with their Clothes the Loop program, which rewards people who drop off any brand of unwanted items at The North Face retail or outlet stores. The partnership with Stuffstr gives The North Face an additional pipeline to responsibly give new life to old products.
To date, The North Face Clothes the Loop program has collected more than 30,000 pounds of used clothing and footwear. Items are then repurposed to extend their life, or recycled into raw materials for use in products like insulation, carpet padding, stuffing for toys and fibers for new clothing.
“Americans throw an estimated 12 million tons of textile waste into landfills each year – that’s enough to fill over half a million 18-wheel trucks,” said Stuffstr CEO, John Atcheson. “The North Face Clothes the Loop program is exactly the type of program Stuffstr was created to support. We are proud to be working with The North Face to reduce waste and help to move the world toward a circular economy, where all products are regenerative by design.”
“We have found that 95% of textiles sent to landfill can be reused or recycled,” said James Rogers, Senior Manager of Sustainability for The North Face. “The partnership with Stuffstr gives us another channel to help raise awareness about Clothes the Loop, and makes it even easier to support our goal to reduce the environmental impact at all stages of the product life cycle.”
Stuffstr increases the use and recirculation of the things we buy, helping people reduce clutter and keep things out of landfill. Based in Seattle, Washington, the company is a recognized leader in the global movement towards a circular economy, and a member of the Ellen MacArthur Foundation’s Circular Economy 100. Visit our website for more information.
About The North Face
The North Face®, a VF Corporation brand, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.
Director of Marketing Communications
The North Face