H&M Taps Stuffstr App To Keep Clothes Out of Landfill on America Recycles Day


In celebration of America Recycles Day, H&M and Stuffstr are teaming up to help keep apparel out of landfill by directing you to your nearest H&M store, where you can drop off unwanted clothing through their garment collecting program.


SEATTLE, WASHINGTON – November 15, 2016 – In the U.S., 85% of textiles end up in landfill, yet nearly all could be reused or repurposed if collected responsibly. America Recycles Day, a Keep America Beautiful national initiative that falls on this day each year, celebrates the growing movement to recycle textiles. That’s why H&M and Stuffstr have teamed up to help keep apparel out of landfill. Stuffstr, which is available in the App Store®, matches things you’re not using to local and national organizations that reuse or recycle them. H&M was the first fashion company to launch a global garment collecting initiative. Together, H&M and Stuffstr are dedicated to diverting even more garments from landfill. Sign up for the Stuffstr app and be directed to your nearest H&M location where you can drop off your unwanted clothing for reuse and recycling through H&M’s garment collecting program.

“The average person throws away 70 pounds of clothing every year,” said Stuffstr CEO John Atcheson. “H&M is tackling this issue head on with their garment collection initiative, which is exactly the type of program Stuffstr was created to support. Working together, Stuffstr and H&M are dedicated to moving the world toward a circular economy, where all products are regenerative by design.” 

Marybeth Schmitt of H&M added, “Since we launched our garment collecting initiative in 2013, H&M has gathered and given new life to more than 80 million lbs. of garments. The Stuffstr App helps move us towards our goal of becoming 100% circular, which we’ll pursue by using recycled or other sustainably sourced materials, taking a circular approach to designing new products, and rewarding our customers for recirculating their unwanted apparel.”

About Stuffstr

Stuffstr increases the use and recirculation of the things we buy, helping people reduce clutter and keep things out of landfill. Based in Seattle, Washington, the company is a recognized leader in the global movement towards a circular economy, and a member of the Ellen MacArthur Foundation’s Circular Economy 100. Visit our website for more information. 

About H&M

One of the world’s largest fashion retailers famous for offering fashion-forward apparel at affordable prices in a sustainable way.

Media Contacts:

Stuffstr, PBC
Debra Bouchegnies
Director of Marketing Communications

H&M Media Contact Info
Marybeth Schmitt, H&M